ABSTRACT
The purpose of this chapter is to investigate the “Muslim-friendly hospitality service concept” and clarify Muslim tourist needs and expectations from these services. To achieve this purpose, Muslim-friendly hotel specifications were identified based on teachings in the Quran and Hadith and a description of Muslim-friendly hotel service is given in relation to a consumer decision process model. This chapter extends the discussion of the halal hospitality concept and Muslim tourist behaviour in order to improve understanding of Muslim tourist expectations from hospitality services. With the approach taken in this chapter, it is expected that hospitality service providers and researchers can have a better understanding of Muslim-friendly hospitality service.
