The Psychology of Attitudes, Motivation, and Persuasion

Authored by: Dolores Albarracín , Aashna Sunderrajan , Sophie Lohmann , Man-pui Sally Chan , Duo Jiang

The Handbook of Attitudes

Print publication date:  September  2018
Online publication date:  September  2018

Print ISBN: 9781138648258
eBook ISBN: 9781315178103
Adobe ISBN:


 Download Chapter



This chapter covers attitudes in relation to beliefs, intentions, behaviors and goals, and also discusses the influence of various processes of attitude formation and change, including persuasive communications. Attitudes are defined as “evaluations”. Concepts covered in the Handbook are introduced, including implicit and explicit attitudes, specific and general attitudes, the origins of attitudes, and persuasion. Having direct experience with an attitude object is perhaps the most basic, and obvious, way to form attitudes. Mere exposure, evaluative conditioning, and belief formation are also important attitude bases covered in this chapter.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.