Abstract

Social cognitive neuroscience is an emerging field, which carries the potential to further the understanding of studied issues in both social psychology and cognitive neuroscience. Ochsner and Liberman compare it to a meeting of two strangers (Ochsner & Lieberman, 2001). Such meeting carries the potential to exchange expertise, perspectives, ideas, and experiences. Cognitive neuroscience developed computational and neural models of perception, memory, and other aspects of human cognition. Social psychology fostered a better understanding social factors that drive many individual and group-level phenomena. An exchange between the fields can be of utmost benefit to both sides. Developing a shared language that allows both strangers to communicate, is therefore crucial. As noted by Poldrack and Wagner (Poldrack & Wagner, 2008), the rapid development of neuroimaging techniques has encouraged the development of such language and joint research efforts.