Attitudes and the Implicit-Explicit Dualism

Authored by: Bertram Gawronski , Skylar M. Brannon

The Handbook of Attitudes

Print publication date:  September  2018
Online publication date:  September  2018

Print ISBN: 9781138648258
eBook ISBN: 9781315178103
Adobe ISBN:


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Since the mid-1990s, research on attitudes has been shaped by a dualism that has gained enormous popularity across all areas of psychology: the implicit-explicit dualism (see Gawronski & Payne, 2010). This dualism has its roots in the development of a new class of indirect measurement instruments, which are distinguished from direct measurement instruments based on self-report. A central feature of these instruments is that they rely on experimental procedures adapted from cognitive psychology, such as sequential priming and response interference tasks (for an overview, see Gawronski & De Houwer, 2014). Researchers often label these instruments implicit measures and self-report measures explicit measures.

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