In This Chapter

The Influence of Attitudes on Behavior

Authored by: Icek Ajzen , Martin Fishbein , Sophie Lohmann , Dolores Albarracín

The Handbook of Attitudes

Print publication date:  September  2018
Online publication date:  September  2018

Print ISBN: 9781138648258
eBook ISBN: 9781315178103
Adobe ISBN:


 Download Chapter



Work on general attitudes has drawn attention to the roles of attitude accessibility, controlled versus automatic information processing, and biases in information processing produced by automatically activated general attitudes towards objects. However, early failures to demonstrate strong attitude-behavior relations were shown to be attributable to incompatibility in the level of generality at which these variables were assessed. General attitudes toward policies, people, institutions, and events correlate well with general behavioral patterns but not with specific behaviors. Predicting specific actions requires a measure of attitude toward the behavior itself, as in the reasoned action approach, which takes specific behavior as its starting point and identifies intentions, attitudes, norms, and perceived behavioral control as important determinants. In addition to discussing those topics, this chapter reviews major meta-analyses of the attitude-behavior relation.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.