Coopetition and standardization

Authored by: Anne Mione

The Routledge Companion to Coopetition Strategies

Print publication date:  September  2018
Online publication date:  October  2018

Print ISBN: 9781138736894
eBook ISBN: 9781315185644
Adobe ISBN:


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This contribution shows how coopetition offers a new perspective on standardization. Standardization is the process of developing standards. Research on standardization has identified two mechanisms that lead to the emergence of standards: de facto standardization, where standards are developed from competition in the market, and de jure standardization, where standards are developed from negotiation in committees. However, this dualistic view does not reveal the complexity of the standardization dynamic. Introducing the concept of coopetition thus enables a firm to be more specific and realistic in examining the strategic management of its relations with competitors during the standardization process. We review research adopting these lenses and show the interplay between coopetition and standardization before, during, and after the emergence of standards.

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