Abstract

The purpose of this study is to describe the advantages of game theory and the use of game-theoretical models in coopetition studies. The advantages of game theory are: 1) it is a suitable methodology for analyzing inter-firm relationships; 2) it can discompose coopetitive situations stage by stage; and 3) it gives very rigorous, reliable, and general results. We show some models that explain how to use game-theoretical models in coopetition studies. For example, we introduce the model proposed by Okura (2009) for showing insurance firms’ coopetitive information-disclosing strategies, in which all players are better off.