Abstract

Coopetition encapsulates cooperation and competition within interactive firm business relationships. As such, it is viewed as a multifaceted concept. In the academic literature, findings on coopetition are typically formulated through an array of visuals ranging from typologies to tables and charts. The line of present inquiry is to concentrate on how visuals substantiate the concept of coopetition and to what extent visualization may give an account of it. It brings out two attributes of the concept: the opposition between static and dynamic aspects, and the focus on unidimensional and multidimensional properties. Building upon a multidimensional sequence, a proposed template seeks to provide researchers with a pre-formatted analytical framework for coopetition studies.