Vertical coopetition in buyer–supplier relations

Authored by: Miriam Wilhelm

The Routledge Companion to Coopetition Strategies

Print publication date:  September  2018
Online publication date:  October  2018

Print ISBN: 9781138736894
eBook ISBN: 9781315185644
Adobe ISBN:


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Whereas most research on coopetition has looked at horizontal coopetition between firms at the same level of the value chain, this chapter outlines the concept of vertical coopetition, which occurs in buyer–supplier relations. Vertical coopetition can be based on either direct or indirect competition between a buyer and a supplier. Drawing on recent discussions from the supply chain management literature, this chapter demonstrates the value of applying a triadic perspective on vertical coopetition. After contrasting vertical with horizontal coopetition, the chapter concludes with avenues for further research in this field.

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