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Value creation and appropriation are essential elements of any economic activity. In coopetition literature, value creation refers to all activities that increase value created within the context of the relationship, while value appropriation refers to capturing a share of that value. In this chapter, we first discuss the conceptual underpinnings of these processes and discuss the baseline logic. Then, we develop a dynamic interplay model of value creation and appropriation in coopetition that examines the roles and relationships of these two processes. We end with research, practice, and policy implications.
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