ABSTRACT
Cultural aspects of a society are of growing interest in the relationship that exists between community development, the arts, and tourism activities. This interest and involvement extends beyond economics and has given rise to a number of critical questions concerning the value and potential opportunities as well as the challenges that exist for a tourism destination. The prospects and potential for developing unique cultural offerings or products, including music-related events, provide numerous benefits. When managed effectively, this can diversify tourism activities and help sustain tourism during challenging times of economic downturn, social or environmental crises, along with providing resourceful connections between visitors and the host community.
