ABSTRACT

In Ghana, traditional festivals (TFs) account for the largest flow of domestic tourists (Akyeampong 2007; Amenumey & Amuquandoh 2008; Ministry of Tourism/Ghana Tourist Board 1996). Some slave forts and castles in the country, including three UNESCO World Heritage Sites, and a couple of national parks are highly popular on the international tourism circuit (Akyeampong 2011). However, largely because they are celebrated all over the country, TFs constitute the leading tourist attractions in the country.