ABSTRACT

The Routledge Handbook of Positive Communication forms a comprehensive reference point for cross-disciplinary approaches to understanding the central role of communication in the construction of hedonic and eudemonic happiness,or subjective and psychological well-being. Including contributions from internationally recognized authors in their respective fields, this reference uses as its focus five main scenarios where communication affects the life of individuals: mass and digital media, advertising and marketing communication, external and internal communication in companies and organizations, communication in education, and communication in daily life interactions.

part I|79 pages

Positive Interpersonal Communication

chapter 5|9 pages

What’s in a Smile?

Happiness and Communication From a Cultural Perspective

chapter 6|10 pages

On the Nature of Peak Communication

Communication Behaviors That Make a Difference on Well-Being and Happiness

part II|39 pages

Happiness and Media

chapter 12|9 pages

Positive Media Psychology

Emerging Scholarship and a Roadmap for Emerging Technologies

chapter 13|9 pages

On being Happy through Entertainment

Hedonic and Non-Hedonic Entertainment Experiences

chapter 14|8 pages

Eudaimonic Flourishing in Media Consumption

Love, Know, and Experience as a Fan

part III|73 pages

Happiness, Advertising, and Marketing Communication

chapter 17|7 pages

Advertising and Authentic Happiness

Can They Be Good Friends?

chapter 21|10 pages

Femvertising Discourses and Online Consumer Engagement

A Case Analysis of Under Armour’s #IWillWhatIWant Brand Campaign

chapter 22|9 pages

Spirituality and Advertising

part IV|41 pages

New Public Relations for a New Economy

part V|60 pages

Happiness and Positive Digital Technologies

chapter 27|11 pages

Positive Technology

From Communication to Positive Experience

chapter 29|9 pages

Aesthetics, Usability, and the Digital Divide

An Approach to Beauty, UX, and Subjective Well-Being

chapter 30|9 pages

POPC and the Good Life

A Salutogenic Take on Being Permanently Online, Permanently Connected

chapter 32|8 pages

Digital Altruism

It Is Good to Be Good Also in Social Media

chapter 33|6 pages

Happiness and Digital Ethics

part VI|74 pages

Happiness at School

chapter 34|11 pages

Positive Education

Promoting Well-Being at School

chapter 35|8 pages

The Real Happiness in Education

The Inclusive Curriculum

chapter 40|11 pages

Sustainable Happiness and Living Schoolsa

Repurposing Education with a Vision of Well-Being for All

chapter 41|9 pages

Positive Communication and Education

Applying Character Strengths in Schools