Fifteen Years of Sport Marketing Revisited : Interview with the “great witness” Christophe Bouchet, former president of Olympic Marseille, former CEO of Sportfive and director of Infront in France

doi:10.4324/9781315267203-6

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Fifteen Years of Sport Marketing Revisited

ABSTRACT

Michel Desbordes and Nicolas Chanavat (MD & NC): Good Morning, Christophe Bouchet! We are pleased to meet you to talk about the evolution of the agencies and your view of 15 years of sports marketing.