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The Routledge Handbook of Hospitality Marketing

Edited by: Dogan Gursoy

Print publication date:  October  2017
Online publication date:  October  2017

Print ISBN: 9781138214668
eBook ISBN: 9781315445526
Adobe ISBN:

 Cite  Marc Record

Book description

This handbook analyzes the main issues in the field of hospitality marketing by focusing on past, present and future challenges and trends from a multidisciplinary global perspective. The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry.

Parts I and II define and examine the main hospitality marketing concepts and methodologies. Part III offers a comprehensive review of the development of hospitality marketing over the years. The remaining parts (IV?IX) address key cutting-edge marketing issues such as innovation in hospitality, sustainability, social media, peer-to-peer applications, Web 3.0 etc. in a wide variety of hospitality settings. In addition, this book provides a platform for debate and critical evaluation that enables the reader to learn from the industry?s past mistakes as well as future opportunities.

The handbook is international in its constitution as it attempts to examine marketing issues, challenges and trends globally, drawing on the knowledge of experts from around the world. Because of the nature of hospitality, which often makes it inseparable from other industries such as tourism, events, sports and even retail, the book has a multidisciplinary approach that will appeal to these disciplines as well as others including management, human resources, technology, consumer behavior and anthropology.

Table of contents

Prelims Download PDF
Introduction Download PDF
Chapter  1:  Hospitality marketing Download PDF
Chapter  2:  A critical review of hospitality marketing concepts Download PDF
Chapter  3:  A critical review of market segmentation, target marketing and positioning in hospitality marketing Download PDF
Chapter  4:  A critical review of hospitality marketing statistical techniques and applications Download PDF
Chapter  5:  Qualitative marketing methodology Download PDF
Chapter  6:  Quantitative marketing methodology and methods Download PDF
Chapter  7:  Questionnaire survey design in hospitality marketing Download PDF
Chapter  8:  The foundation of twenty-first-century hospitality marketing strategy Download PDF
Chapter  9:  Product/service management Download PDF
Chapter  10:  Distribution of hospitality products Download PDF
Chapter  11:  Financial marketing decisions in the hospitality industry Download PDF
Chapter  12:  Marketing information management Download PDF
Chapter  13:  Selling in the hospitality industry Download PDF
Chapter  14:  Promotion in the hospitality industry Download PDF
Chapter  15:  Advertising in the hotel industry Download PDF
Chapter  16:  Public relations in hospitality marketing Download PDF
Chapter  17:  Online distribution channels and yield management in the hotel industry Download PDF
Chapter  18:  Internal marketing Download PDF
Chapter  19:  Perceptual and relational approach to hotel brand equity Download PDF
Chapter  20:  Sensory marketing in hotels Download PDF
Chapter  21:  The silver segment Download PDF
Chapter  22:  Hospitality consumers’ decision-making Download PDF
Chapter  23:  Hospitality consumers’ information search behavior Download PDF
Chapter  24:  Customer motivation, attitude and beliefs Download PDF
Chapter  25:  Relationship marketing management and loyalty in hospitality firms Download PDF
Chapter  26:  Customer delight Download PDF
Chapter  27:  Generation Y perspective of hotel disintermediation and user-generated content Download PDF
Chapter  28:  Impact of culture on production and delivery of hospitality products/services Download PDF
Chapter  29:  Impact of culture on hospitality customers’ decision-making process Download PDF
Chapter  30:  Hospitality sustainability practices, consumer behavior and marketing Download PDF
Chapter  31:  Promoting sustainability initiatives in the hospitality industry Download PDF
Chapter  32:  Impact of sustainability practices on hospitality consumers’ behaviors and attitudes Download PDF
Chapter  33:  Sustainable practices in Spanish and Hungarian hotels Download PDF
Chapter  34:  A critical review of innovation in hospitality marketing Download PDF
Chapter  35:  Innovation in product/service development and delivery Download PDF
Chapter  36:  Innovation in hospitality service experience creation and delivery Download PDF
Chapter  37:  Integrated marketing communications in the hospitality and tourism industry Download PDF
Chapter  38:  A critical review of the impact of technology and the internet on hospitality marketing Download PDF
Chapter  39:  Changes in the distribution of hospitality products and e-commerce Download PDF
Chapter  40:  Impact of peer-to-peer review sites on hospitality consumer behaviors and product service/delivery Download PDF
Chapter  41:  Social media and hospitality marketing Download PDF
Chapter  42:  Mobile apps and hospitality marketing Download PDF
Chapter  43:  Personalized hotel recommendations based on social networks Download PDF
Chapter  44:  The impact of smartphones on hospitality consumer behavior Download PDF
Chapter  45:  The effect of user-generated content on consumer responses in hotels and restaurants Download PDF
Chapter  46:  An overview of trends and challenges in the hospitality industry Download PDF
Chapter  47:  Changes in hospitality consumers’ needs and wants Download PDF
Chapter  48:  Future of hospitality marketing Download PDF
Chapter  49:  The evolving future of sales Download PDF
Index Download PDF
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