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The Routledge Companion to Consumer Behavior

Edited by: Michael R. Solomon , Tina M. Lowrey

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138695160
eBook ISBN: 9781315526935
Adobe ISBN:

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Book description

The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are "household names", to examine the diverse approaches to consumer behavior topics.

The editors employ a micro to macro structure, dividing each topic into three parts: one reflecting foundational work, one focused on emerging trends, and one covering practical applications. Each part examines the relationship between consumer behaviour and motivation, including well-being, gender, social class, and more, and concludes with practitioner perspectives on the challenges and opportunities that come with understanding customers. Readers will gain insight into how drives that are constantly in flux relate to other aspects of human cognition and behavior, allowing them to reach customers successfully, and to meet their needs. With contributions from leading scholars, including Sidney Levy and Jagdish Sheth, this volume sets the standard as the most comprehensive, cutting-edge resource on the subject of consumer behavior.

Students of consumer behaviour and marketing will find this a useful exploration of a fast-moving field, fundamental to the welfare of companies, government, non-profits, and consumers. It will also benefit new and established academic researchers as well as practitioners who want to stay on top of current knowledge.

Table of contents

Prelims Download PDF
Chapter  1:  A History of the Study of Consumer Behavior Download PDF
Chapter  2:  Climate, Culture, and Consumption: Connecting the Dots Download PDF
Chapter  3:  Materialism: Conceptualizations, Antecedents, and Consequences Download PDF
Chapter  4:  The Therapeutic Utility of Shopping: Retail Therapy, Emotion Regulation, and Well-Being Download PDF
Chapter  5:  Drivers, Consequences, and Remedies of Biased Size Perceptions in Marketing  Download PDF
Chapter  6:  Implications of Product Anthropomorphism Through Design Download PDF
Chapter  7:  The recall and use of narratives as declarative and procedural consumer knowledge Download PDF
Chapter  8:  The lies consumers tell: the opportunities and challenges of studying consumer deception Download PDF
Chapter  9:  The interplay of the desired and undesired selves in everyday consumption Download PDF
Chapter  10:  Gender and the self: traversing feminisms, masculinities, and intersectionality toward transformative perspectives Download PDF
Chapter  11:  Social Values In Consumer Psychology: Key Determinants Of Human Behavior Download PDF
Chapter  12:  The Dynamics Of Multiple Goal Pursuit: Situation And Personality As Determinants Of Goal Stickiness And Switching Download PDF
Chapter  13:  Pricing in the digital age: implications for consumer behavior Download PDF
Chapter  14:  The Quantified Self: Self-Regulation in Cyborg Consumers Download PDF
Chapter  15:  How Consumers’ Attitudes Toward Brands are Shaped Download PDF
Chapter  16:  Brand Attitude Structure Download PDF
Chapter  17:  The Influence of Marketing Language on Brand Attitudes and Choice Download PDF
Chapter  18:  On The Search For The Perfect Brand Name Download PDF
Chapter  19:  How Retailing Cues Influence Shopping Perceptions and Behavior Download PDF
Chapter  20:  Using Visual Design to Improve Customer Perceptions of Online Assortments  Download PDF
Chapter  21:  Power and Gender Dynamics in Contemporary Families Download PDF
Chapter  22:  Conducting International Consumer Research with Children: Challenges and Potential Solutions Download PDF
Chapter  23:  Social Media Download PDF
Chapter  24:  Segmented Clusters Versus Social Groupings and Status Games: The Changing Landscape of Luxury Consumers Download PDF
Chapter  25:  Community Lost: The Unrealized Collaborative Market Potential of Credit Unions Download PDF
Chapter  26:  Co-Constructing Institutions One Brick at a Time: Appropriation and Deliberation on LEGO Ideas Download PDF
Chapter  27:  The Hidden Hand of Social Class Download PDF
Chapter  28:  Impoverished Consumers: What We Know, What We Don’t Know, and What We Should Do Download PDF
Chapter  29:  Multiple shades of culture: insights from experimental consumer research Download PDF
Chapter  30:  The case for Exploring Cultural Rituals as Consumption Contexts Download PDF
Chapter  31:  Consumer Behavior in the Marketing Information Ecosystem Download PDF
Chapter  32:  Emerging Trends for Consumer Behavior Practitioners Download PDF
Index Download PDF
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