ABSTRACT
New media, more accurately known as digital media, ‘[comprises] content created, disseminated, and/or stored using digital computers or mobile devices (video games, blogs, etc.), as well as their physical embodiment (DVDs, flash memory sticks, etc.)’ (Chun 2008: 1314). The digital distinction is key. The digital constitutes ‘the development of higher-level programming languages, real-time and graphic user interfaces and networked communications – all of which rely upon discrete hardware’ (Chun 2008: 1314). The digital provides the technological basis for understanding how mediated content has become more diversified, interconnected and interactive, many-to-many ‘rather than one-to-many, with separate producer and receiver roles’ (Lievrouw and Livingstone 2006: 7).
