ABSTRACT
The image of Spain as a tourist destination from an iconographic perspective, reflected on public photography, graphic guides, postcards, and cinema, has been pieced together and historically transformed according to the different institutional politics and the reaction to previous models. The numerous studies analyzing this adopt a socio-cultural and ideological vision that mostly attends to enduring cultural or psychological topics without impinging on the visual specific component or in what it supposes, from a historical-artistic approach, the survival of iconic and representative traditions. In the touristic figuration field, the transposition of media language strategies (Dorfles, 1973) and the quotes and counter-discourse to the previous imagery, which are still present in the new touristic modality linked to the popular culture tourism, have played a key role.
