ABSTRACT
The popular culture tourism phenomenon that is in focus in this chapter is film tourism. The concept of film tourism relates to tourism induced directly or indirectly by a tourist destination being viewed on film or TV. It attracts people who are interested in audio visual media and who respond to the opportunity to visit a production location and to find more information about it whether actual or fictional (Eskilsson & Månsson, 2015). For the tourist it can either be the primary driver for visiting a destination or something that gives added value to a region or place (see for instance Beeton, 2016; Connell, 2012; Hudson & Ritchie, 2006; Månsson, 2011, 2015). The potential of film products for attracting tourists visiting a destination seen on screen is evident in well-known productions like The Sound of Music (1965) in Salzburg, Notting Hill (1999) in London, or the film and TV series Wallander in Ystad, but also in more recent productions such as Downton Abbey, Harry Potter, and The Bridge. During the last years, there has been a growing interest in attracting film productions to different places, regions, and countries for economic purposes.
