ABSTRACT
Much of the tourism activity worldwide is met on insular destinations (i.e. Mediterranean islands, the Caribbean, Indonesia, etc.). Indeed, the morphological character and idiosyncrasies of islands such as their remoteness, unique natural and cultural landscapes, authentic sceneries, and climate, makes them desirable destinations for millions of tourists (Carlsen & Butler, 2011; Lewis-Cameron & Roberts, 2010). Nonetheless, the majority of island destinations are mostly planned to satisfy mass tourism needs, while most of the tourist activities concentrate around the 3S model of development – sea, sand, and sun – which features in many southern insular places (Briguglio & Briguglio, 1996). As such, mass tourism dominates in many island destinations, including Cyprus.
