ABSTRACT
Fan consumption and demand for popular culture tourism can take a variety of forms, one of the most well known of which is, perhaps, film tourism. This is a relatively recently recognized form of tourism, but numerous examples illustrate the stimulating effect films can have on tourism development and demonstrate how films affect tourist demand and numbers. Through exposure in films, destinations get unique marketing opportunities to provide film tourism experiences not available at other destinations. The known examples include The Lord of the Rings and, later, The Hobbit trilogies attracting fans to New Zealand (Singh & Best, 2004; Jones & Smith, 2005; Buchmann, 2010), the increase in visitor numbers Gloucester Cathedral indicated after the exposure in Harry Potter films (Grihault, 2003; Lee, 2012), The Sound of Music film inducing travels to Salzburg (Hyunjung & Kaye 2008) and the Pride and Prejudice film stimulating tourists to visit the Netherfield Park, UK (Parry, 2008).
