ABSTRACT
This chapter examines the recent phenomenon of food and travel television programming and how such programmes featuring celebrity chefs describe and represent the Other in their narratives of the culinary culture of a particular place, country, region, or ethnic group. Textual analysis is utilised to analyse episodes from television programmes in which an in-depth textual analysis is conducted on the ways in which Asian food and foodways are commodified and exoticised. These television programmes and their representations of ‘difference’ provide rich ground for analyses of Orientalism, as well as the application of postmodern theories such as Barthes’ myth.
