ABSTRACT
This chapter explores how public health is being constructed, implemented and given meaning within organised sport. Departing from the fact that civil society’s involvement in attaining government objectives on physical activity participation is often carried out by voluntary sports organisations, the chapter examines the Swedish Sports Confederation’s (SSC) role and position in this work. By interviewing SSC representatives and national sports organisations’ (NSO) general managers, this chapter shows how discourses on democracy, equality and physical activity are used to legitimise the SSC’s role in public health and how such discourses pose challenges for organised sport in meeting public health objectives.
