ABSTRACT
Over the last two decades, the tools and methods of corpus linguistics (CL) have been increasingly used to study language in the media. Although CL is commonly associated with quantitative techniques, most researchers adopting corpus methods to study media language combine quantitative with qualitative procedures used in discourse studies. This has led to fruitful methodological synergies (e.g., Baker et al. 2008; Baker and Levon 2015) and approaches (e.g., Partington et al. 2013), which have revealed much more nuanced patterns of language use and representations than a quantitative or qualitative analysis alone is able to uncover.
