ABSTRACT
After the dissolution of the Soviet Union in 1991 and transition from a state-planned to market-driven economy, the sphere of consumption in Russia has drastically changed. Among the changes are the proliferation of global media and advertising, transnational corporations, brands and commodities. Russia also became better integrated in the global economy and culture. Therefore, the question is raised: how did these changes affect consumption in Russia at a structural level and in everyday life? How did the Soviet legacy inform consumption in postsocialist Russia? This chapter addresses these questions through exploration of scholarship on consumer culture in Russia from the beginning of the 1990s to 2015. The chapter contributes to discussion on postsocialist consumerism, global consumer culture and the effects of global capitalism on former non-market economies.
