ABSTRACT
Food labels have become an important medium through which many consumers come to understand and appreciate foods. In contemporary Western supermarkets foods are frequently adorned with a plethora of information on origins, allergens, nutritional content, health benefits, environmental credentials, expiry dates and cooking instructions, to name but a few examples. We are confronted with a range of different logos and symbolic devices (traffic lights, footprints, tractors and frogs) designed to grab our attention, influence our emotions and purchasing decisions and to channel our ethics and politics along certain pre-set paths.
