ABSTRACT
It is a truism to say that sex and bodies are commodified and differently so on the basis of gender, sexuality, class, ethnicity and age. However, the actual everyday processes and practices of embodied sexuality have been relatively little discussed in consumption studies. For example, a major text on consumer culture has only a passing reference on page 125 to the sexual commodification of the body (Slater, 1997). There are of course exceptions (see Featherstone, 1982), but in the main scholars working on sexuality and the body, outside of the field of consumption, have made connections with consumption rather than the other way around (see Jackson and Scott, 2015). So, while in theory and research bodies and sexuality have been intertwined, the sociology of consumption has tended to develop in parallel but with little physical contact.
