ABSTRACT
Founded in July 2008, Yihaodian (YHD) is a leading Business to Consumer (B2C) e-commerce company in China. In this chapter, we introduce the company’s supply chain strategy and its innovations on supply chain models. We focus on supplier logistics centers, pallet pooling services, aggregated supplier delivery, and cross docking logistics. Due to its advanced supply chain design, Yihaodian accomplishes eighteen inventory days-on-hand and 8% stock-outs leading the e-commerce retailers.
