ABSTRACT
This chapter analyzes the historical development of anime’s distribution from its domestic market to a growing body of fans in the USA. In doing so, it challenges conceptions of anime’s worlds by investigating how shifting distribution technologies and logics have shaped the markets for anime at home and abroad. By arguing that anime’s worlds shift and change as some texts travel and others are left behind, this chapter contends that distribution has much to add to our understanding of anime’s global significance.
