ABSTRACT
While adaptation critics, such as Deborah Cartmell, Linda Hutcheon and Brian McFarlane, are accustomed to citing commercial interests as a key motivation for the act of adapting (Cartmell 2014: 160, Hutcheon 2006: 85, McFarlane 1996: 7), this has rarely been so conspicuously declared than in the adaptations of Hollywood movies, which were a staple element of broadcasting schedules during US radio’s ‘golden age.’ From the mid-1930s to the early 1950s, networks such as CBS andd NBC Blue Network aired a variety of anthology series featuring hour-long and half-hour-long adaptations of recent Hollywood films. These productions were sponsored by commercial advertisers, whose products featured prominently in the series’ titles and in weekly broadcast intermissions.
