An evolutionary view of cultural adaptation

This chapter discusses what has been called the ‘evolutionary view’ ¹ on cultural evolution and adaptation. In his study Biological and Cultural Evolution: Similar but Different, Mesoudi (2007: 119) points out that

ever since The Origin of Species, but increasingly in recent years, parallels and analogies have been drawn between biological and cultural evolution, and methods, concepts, and theories that have been developed in evolutionary biology have been used to explain aspects of human cultural change.