ABSTRACT
Political advertising in Russia is a multilayered topic. It is highly contextualized and deeply ingrained in post-Soviet history. Russia’s political culture is inevitably tied to the institutional background, the state of the media, the values of the previous (Soviet) system, and vision for the future of the society and its public discourse. In this chapter the discussion of Russian political advertising is linked to the important issues of “power, television, and electoral choice” (Oates, 2006a, p. 309), and addressed from the perspective of political institutions, mass media and civic engagement.
