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How to Do as Well as you Can

The Psychology of Economic Behavior and Behavioral Ecology

Authored by: Stephen E.G. Lea

Handbook of Contemporary Behavioral Economics

Print publication date:  July  2006
Online publication date:  January  2015

Print ISBN: 9780765613028
eBook ISBN: 9781315703879
Adobe ISBN: 9781317469162

10.4324/9781315703879.ch14

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Abstract

This essay seeks to locate the emerging discipline of behavioral economics by setting out a general point of view about the relationships between three disciplines. It is not primarily a summary or an introduction to the literature of a particular part of behavioral economics, but it does provide samples of research literature that illustrate its general theme.

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