Ethical Investing

Where Are We Now?

Authored by: John Cullis , Philip Jones , Alan Lewis

Handbook of Contemporary Behavioral Economics

Print publication date:  July  2006
Online publication date:  January  2015

Print ISBN: 9780765613028
eBook ISBN: 9781315703879
Adobe ISBN: 9781317469162


 Download Chapter



In Allison Pearson’s funny-sad best-selling novel I Don’t Know How She Does It, the main character, Kate Reddy, a mother of two and an investment fund manager for the firm EMF, is assigned “a final [sales presentation] for a $300 million ethical pension fund account” in America. She is informed, “They want us to field a team that reflects EMF’s commitment to diversity. . . . So I reckon that’s gotta be you, Kate, and the Chinky (the newly appointed Momo) from research” (Pearson 2002, 123). Later, Kate tells the reader, “And of course I told Momo . . . how to compare screening criteria, and a dozen other things, but it was like asking a skate-boarder to dock a space station” (130). At the final a question is raised: “Ms. Reddy, New Jersey has recently signed up to the McMahon Principles. Would that be a problem for your asset collection?” (154). Kate has never heard of the principles. A would-be lover at the meeting comes to the rescue: “I think we can feel confident . . . that with Ms. Reddy’s wide experience of ethical funds she would be up to speed with employment practices of companies in Ireland.” Kate capitalizes on the situation, commenting: “As Mr. Abelhammer says, we have a team that screens for employment policies. On a personal note, I’d like to add I am fully behind the McMahon Principles, being Irish my-self”—a half-truth (155).

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.