ABSTRACT
Party identification, defined as an enduring commitment or attachment to a particular political party, has for more than half a century been at the heart of research on electoral behavior in many countries around the world. The traditional view is that party identification develops at an early age, largely through the influence of parents, is remarkably stable throughout life, is relatively unaffected by short-term forces, and acts as a central organizing force for other political perceptions and preferences (Campbell et al. 1960).
