ABSTRACT

Jan Blommaert defines globalization as the intensive world-wide flow of capital, goods, images, and discourses resulting from technological innovation (2010, pp. 13–14). He identifies two types of globalization processes: geopolitical globalization, which affects society in social, political, and economic terms, and geocultural globalization, which influences both the emergence of new communications technologies as well as the use and distribution of language, among other modes of communication, in society. This process includes some elements previewed in the definition of globalization proposed by Marginson and Considine (2000): The growing impact of world systems of finance and economic life, transport, communications and media, language, and symbols.