Multimodal Social Semiotics

Writing in online contexts

Authored by: Myrrh Domingo , Carey Jewitt , Gunther Kress

The Routledge Handbook of Literacy Studies

Print publication date:  May  2015
Online publication date:  May  2015

Print ISBN: 9780415816243
eBook ISBN: 9781315717647
Adobe ISBN: 9781317510611


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This chapter discusses writing as a resource for meaning making in contemporary communication, the changing place and uses of writing, as well as writing genres in the context of websites and food blogs. Comprehending the function of writing in online contexts, such as blogs, is central to understanding contemporary notions of literacy. A description and analysis of the features of such writing is offered in this chapter, from both a social and technological perspective. The reason for focusing on food blogs is twofold: first, food is a significant site for how individuals and societies form and express social identities, and second, blogs are a significant digital form that involves writing – in addition, food blogs are a common area of blogging. 1

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