Cultural policy and mega-events

Authored by: Beatriz Garcia

The Routledge Handbook of Global Cultural Policy

Print publication date:  September  2017
Online publication date:  September  2017

Print ISBN: 9781138857827
eBook ISBN: 9781315718408
Adobe ISBN:


 Download Chapter



The notion of ‘mega-events’ has attracted considerable academic attention since the late 1990s. It first attracted scholars within leisure and tourism-related disciplines, but interest progressively expanded into sociology, geography and communication studies to name just a few of the other most dominant disciplines. This chapter considers the mega-event debate from a cultural policy perspective, touching on key issues such as the interdependence between local and global agendas, the reliance on global media conglomerates to project (as well as finance) event narratives, the importance of myth-building and the production of collective cultural meanings to frame what is often articulated as a ‘once-in-a-lifetime’ opportunity to tell stories of place and community that can resonate across the world.

Search for more...
Back to top

Use of cookies on this website

We are using cookies to provide statistics that help us give you the best experience of our site. You can find out more in our Privacy Policy. By continuing to use the site you are agreeing to our use of cookies.