ABSTRACT
This chapter presents a problem-oriented merger of critical discourse analysis (CDA) and ethnography. It takes stock of a number of recent developments that significantly altered both critical-analytic and ethnographic research practice. Whilst ethnography and CDA have never formed first-hand associations, the recent years have seen a number of developments that significantly altered both of them as well as their orientation towards cross-disciplinary research dialogue. Those developments have not only changed ethnography and CDA internally but also opened up CDA to fieldwork and ethnography and vice versa.
