ABSTRACT
Multi-modality is becoming more common in CDA as scholars begin to introduce visual, sound and material design alongside their analyses of texts. But doing Multi-modal CDA (MCDA) is a field essentially still in its infancy. A few book titles have started to appear where multi-modality has been specifically formulated alongside CDA, such as Mayr and Machin (2012); Machin and Mayr (2012); Djonov and Zhao (2014); Abousnnouga and Machin (2013); and a journal special edition Machin (2013). But there is a need to develop and establish clear, robust concepts that can be used as part of CDA with its emphasis on digging out the discourses buried in texts to reveal the kinds of power relations and ideologies that they represent.
