George katona’s contributions to the start of behavioral economics

Authored by: Hamid Hosseini

Routledge Handbook of Behavioral Economics

Print publication date:  July  2016
Online publication date:  August  2016

Print ISBN: 9781138821149
eBook ISBN: 9781315743479
Adobe ISBN: 9781317589242

10.4324/9781315743479.ch10

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Abstract

Since the author of these pages considers George Katona as one of two founding fathers of behavioral economics, the other being Herbert Simon, this chapter begins with some introductory remarks about behavioral economics (see Hosseini, 2003 and 2011).

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