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Rethinking Behavioral Economics Through Fast-and-Frugal Heuristics

Authored by: Shabnam Mousavi , Gerd Gigerenzer , Reza Kheirandish

Routledge Handbook of Behavioral Economics

Print publication date:  July  2016
Online publication date:  August  2016

Print ISBN: 9781138821149
eBook ISBN: 9781315743479
Adobe ISBN: 9781317589242

10.4324/9781315743479.ch20

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Abstract

How do humans reason when the conditions for rationality postulated by the model of neoclassical economics are not met?

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