ABSTRACT

This chapter brings a critical cultural studies approach to understanding policy, and in particular the various policy approaches and politics that underpin the relationship between sport and international development. In this way, the chapter positions sport as an important element of the broader field of cultural policy. According to Cunningham (2003: 14): ‘cultural policy embraces that broad field of public processes involved in formulating, implementing and contesting governmental intervention in, and support of, cultural activity’. Policies focused on sport fit under this general category and therefore constitute a site at which to deploy a cultural studies framework.