ABSTRACT
This chapter is concerned with narrative inquiry as a methodological contingency for physical cultural studies (PCS). After providing a definitional effort of narrative inquiry and some reasons as to why stories matter, one narrative approach, that is autoethnography, is focused on. Autoethnography in the plural is described and some reasons for using it offered. Several challenges that go with doing an autoethnography are also highlighted. The chapter closes with some future directions related to ‘evidence’ that physical cultural researchers might take up.
