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The Routledge Companion to Non-Market Strategy

Edited by: Thomas C. Lawton , Tazeeb S. Rajwani

Print publication date:  April  2015
Online publication date:  April  2015

Print ISBN: 9780415712316
eBook ISBN: 9781315819389
Adobe ISBN: 9781317819714

 Cite  Marc Record

Book description

It is commonplace for today’s transnational enterprises to undertake political risk analysis when choosing foreign markets and creating entry strategies. Despite this, non-market elements of corporate strategy are less well researched than the traditional market-based perspectives.

Providing comprehensive and leading edge overviews of current scholarship, this Companion surveys the current state of the field and provides a basis for improving our understanding of the non-market environment, encouraging new insights to improve strategies for enhancing a firm’s performance and legitimacy.

With a foreword by David Baron, the international team of contributors includes Jean-Philippe Bonardi, Bennet Zelner, and Jonathan Doh, who combine to create a book that is essential reading for students and researchers in business, management, and politics, including those interested in business regulation, environmental policy, political risk and corporate social responsibility.

Table of contents

Prelims Download PDF
Chapter  1:  Introduction Download PDF
Chapter  2:  Political knowledge and the resource-based view of the firm Download PDF
Chapter  3:  An institutional perspective on non-market strategies for a world in flux Download PDF
Chapter  4:  How regulatory uncertainty drives integrated market and non-market strategy  Download PDF
Chapter  5:  A politics and public policy approach Download PDF
Chapter  6:  The uneasy interplay between non-market strategy and international relations Download PDF
Chapter  7:  Corporate social responsibility Download PDF
Chapter  8:  Corporate political activity Download PDF
Chapter  9:  Non-market strategies in legal arenas Download PDF
Chapter  10:  Culture and international investment Download PDF
Chapter  11:  Managing business–government relationships through organizational advocacy Download PDF
Chapter  12:  Environmental performance and non-market strategy Download PDF
Chapter  13:  Corporate responsibility and stakeholder relationship impact Download PDF
Chapter  14:  Strategic CSR, value creation and competitive advantage Download PDF
Chapter  15:  Managing non-market risk Download PDF
Chapter  16:  States, markets, and the undulating governance of the global electric power supply industry Download PDF
Chapter  17:  Corporate climate change adaptation Download PDF
Chapter  18:  Stakeholder collaboration as a catalyst for development Download PDF
Chapter  19:  Regional trade agreements Download PDF
Chapter  20:  Wholly owned foreign subsidiary government relation-based strategies in the Philippines Download PDF
Chapter  21:  Non-market strategy in Eastern Europe and Central Asia Download PDF
Chapter  22:  Jeitinho Brasileiro Download PDF
Chapter  23:  Conclusion Download PDF
Index Download PDF
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