From consumer response to corporate response

The Behavioral Perspective Model of marketing practices

Authored by: Kevin J. Vella

The Routledge Companion to Consumer Behavior Analysis

Print publication date:  September  2015
Online publication date:  August  2015

Print ISBN: 9780415729925
eBook ISBN: 9781315850696
Adobe ISBN: 9781317913467


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The Behavioral Perspective Model (BPM) is a parsimonious selectionist framework constructed upon a critical evaluation of the potential that an experimental analysis of behavior (EAB) may provide in interpreting the situational influences on human economic choice behavior in natural settings. The BPM draws extensively from the study of human operant behavior (Foxall, 1990, 1993c) and from critical appreciations of cognitive theories from a behaviorist perspective (Foxall, 1996b, 1997a, 2005, 2010a). In twenty-five years of progressive theorizing and research, the BPM now also rests strongly on a varied and extensive base of empirical research (e.g., Foxall, 1997b; Foxall, 2005; Foxall et al., 2007; Foxall, 2010b; Vella and Foxall, 2011; Yan et al., 2012b, a; Foxall and Sigurdsson, 2013; Yani-de-Soriano et al., 2013; Foxall, forthcoming).

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