Experimental analyses of choice and matching

From the animal laboratory to the marketplace

Authored by: Valdimar Sigurdsson , Gordon R. Foxall

The Routledge Companion to Consumer Behavior Analysis

Print publication date:  September  2015
Online publication date:  August  2015

Print ISBN: 9780415729925
eBook ISBN: 9781315850696
Adobe ISBN: 9781317913467


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Even after we’ve studied behavior in the laboratory, we can’t expect to be able to interpret every instance of behavior outside the laboratory. There are limits to what we can know. . . . In our study of learning, it’s important to recognize what remains out of our reach.

(Catania, 1998, pp. 6–7)

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