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In This Chapter
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Experimental analyses of choice and matching
- Introduction
- Behavioral and experimental economics
- Matching analysis
- Schedules
- Relative response rate
- The strict matching law
- Melioration
- The positive and negative law of effect
- The generalized matching equation
- Different dimensions of matching analysis
- The concatenated generalized matching equation
- Experimental research on the matching law
- Open–closed settings
- Research on the matching law with animal behavior in open settings
- Research on human behavior in closed settings
- Research on human behavior in open settings
- Research on behavior in sports
- Research on consumer behavior
- Previous matching research on consumer behavior
- Correlational consumer behavior matching
- Cost matching
- Experimental consumer behavior matching
- Summary
- References
Abstract
Even after we’ve studied behavior in the laboratory, we can’t expect to be able to interpret every instance of behavior outside the laboratory. There are limits to what we can know. . . . In our study of learning, it’s important to recognize what remains out of our reach.
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