ABSTRACT
Information search is one of the most important features of traveller decision making. This is because the tourism product is intangible, experiential and complex and therefore, travel planning often requires a substantial amount of information (Fodness and Murray 1998; Vogt and Fesenmaier 1998). Travellers often actively seek information to plan a trip, and the information search process itself can be seen as an essential part of the travel experience. As such, information available to individual travellers has signifi cant impact on various aspects of traveller decision making, especially when choosing a particular destination to visit (Fodness and Murray 1998; Vogt and Fesenmaier 1998; Gursoy and McCleary 2004; Jeng and Fesenmaier 2002; Bieger and Laesser 2004).
