The “artpreneur”

Between traditional and cultural entrepreneurship. A historical perspective

Authored by: Marilena Vecco

The Routledge Companion to Arts Management

Print publication date:  September  2019
Online publication date:  September  2019

Print ISBN: 9781138492226
eBook ISBN: 9781351030861
Adobe ISBN:


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This chapter discusses the concept of entrepreneurship in the artistic field adopting a historical approach. Concepts of the history of entrepreneurship and of cultural and creative entrepreneurship will be used to analyse the figure of the “artpreneur” (artist entrepreneur). The starting point of this analysis is represented by Schumpeter’s comparison between the entrepreneur and artist (1911). After presenting and discussing the similarities between the artist and the entrepreneur in the existing literature, a new conceptual model of cultural entrepreneurship is presented.

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