ABSTRACT

Around the globe, people now engage with media content across multiple platforms, following stories, characters, worlds, brands and other information across a spectrum of media channels. This transmedia phenomenon has led to the burgeoning of transmedia studies in media, cultural studies and communication departments across the academy. The Routledge Companion to Transmedia Studies is the definitive volume for scholars and students interested in comprehending all the various aspects of transmediality. This collection, which gathers together original articles by a global roster of contributors from a variety of disciplines, sets out to contextualize, problematize and scrutinize the current status and future directions of transmediality, exploring the industries, arts, practices, cultures, and methodologies of studying convergent media across multiple platforms.

chapter |12 pages

Introduction

Transmedia Studies—Where Now?

part I|2 pages

Industries of Transmediality

chapter 1|10 pages

Transmedia Film

From Embedded Engagement to Embodied Experience

chapter 2|10 pages

Transmedia Documentary

Experience and Participatory Approaches to Non-Fiction Transmedia

chapter 3|9 pages

Transmedia Television

Flow, Glance, and the BBC

chapter 4|8 pages

Transmedia Telenovelas

The Brazilian Experience

chapter 5|10 pages

Transmedia Comics

Seriality, Sequentiality, and the Shifting Economies of Franchise Licensing

chapter 6|10 pages

Transmedia Publishing

Three Complementary Cases

chapter 7|10 pages

Transmedia Games

Aesthetics and Politics of Profitable Play

chapter 8|8 pages

Transmedia Music

The Values of Music as a Transmedia Asset

chapter 9|9 pages

Transmedia Journalism

The Potentialities of Transmedia Dynamics in the News Coverage of Planned Events

chapter 10|8 pages

Transmedia Sports

The National Basketball Association, Emojis, and Personalized Participation

chapter 11|9 pages

Transmedia Social Platforms

Livestreaming and Transmedia Sports

chapter 12|8 pages

Transmedia Celebrity

The Kardashian Kosmos—Between Family Brand and Individual Storylines

chapter 13|7 pages

Transmedia Attractions

The Case of Warner Bros. Studio Tour—The Making of Harry Potter

part II|2 pages

Arts of Transmediality

chapter 14|8 pages

Transmedia Storytelling

Character, Time, and World—The Case of Battlestar Galactica

chapter 15|7 pages

Transmedia World-Building

History, Conception, and Construction

chapter 16|9 pages

Transmedia Characters

Additionality and Cohesion in Transfictional Heroes

chapter 17|8 pages

Transmedia Genres

Form, Content, and the Centrality of Memory

chapter 18|8 pages

Transmedia Writing

Storyworlds and Participation at the Intersection of Practice and Theory

chapter 19|10 pages

Transmedia Photography

Implicit Narrative from a Discrete Moment

chapter 20|9 pages

Transmedia Indie

Creativity Outside Hollywood

part III|2 pages

Practices of Transmediality

chapter 21|12 pages

Transmedia Adaptation

Revisiting the No-Adaptation Rule

chapter 22|7 pages

Transmedia Developer

Success at Multiplatform Narrative Requires a Journey to the Heart of Story

chapter 23|9 pages

Transmedia Production

Embracing Change

chapter 24|10 pages

Transmedia Commodification

Disneyfication, Magical Objects, and Beauty and the Beast

chapter 25|10 pages

Transmedia Franchising

Driving Factors, Storyworld Development, and Creative Process

chapter 26|8 pages

Transmedia Distribution

From Vertical Integration to Digital Natives

chapter 27|9 pages

Transmedia Branding and Marketing

Concepts and Practices

part IV|2 pages

Cultures of Transmediality

chapter 28|9 pages

Transmedia Archaeology

Narrative Expansions across Media Before the Age of Convergence

chapter 29|7 pages

Transmedia Heritage

Museums and Historic Sites as Present-Day Storytellers

chapter 30|10 pages

Transmedia Fandom and Participation

The Nuances and Contours of Fannish Participation

chapter 31|8 pages

Transmedia Paratexts

Informational, Commercial, Diegetic, and Auratic Circulation

chapter 32|9 pages

Transmedia Politics

Star Wars and the Ideological Battlegrounds of Popular Franchises

chapter 33|8 pages

Transmedia Charity

Constructing the Ethos of the BBC’s Red Nose Day Across Media

chapter 34|9 pages

Transmedia Education

Changing the Learning Landscape

chapter 35|9 pages

Transmedia Literacy

Rethinking Media Literacy in the New Media Ecology

chapter 36|8 pages

Transmedia for Social Change

Evolving Approaches to Activism and Representation

chapter 37|10 pages

Transmedia Identities

From Fan Cultures to Liquid Lives

chapter 38|14 pages

Transmedia Psychology

Creating Compelling and Immersive Experiences

chapter 39|9 pages

Transmedia Religion

From Representations to Propaganda Strategy

part V|2 pages

Methodologies of Transmediality